Open innovation in the food industry: trends and barriers — a case of the Jordanian food industry

This paper aims to provide an overview of open innovation (OI) and the food industry, examine main drivers this model in consider impact applying strategies by companies. A single case study method was conducted with expert interviews one largest manufacturers Jordan. Even though industry is considered a somewhat mature low-tech, there are lot trends unexplored potential that could permit application OI. first examining OI Jordan MENA region. It meaningful for countries lack resources small market size, especially SMEs awareness importance their applications. The findings also indicated limited markets be huge barrier hinders Jordanian culture plays major role as well.